L'Oréal’s newest startup Color&Co, a leader in at-home personalized hair color, unveiled a new feature on September 15—a complimentary, virtual color try on, powered by Modiface. The feature is called “See Yourself in Color” and is available on www.colorandco.com.   Here is a quick rundown of how it works:   Consumers select from different shade families as standard as brown and as wild as pastels. Consumers access an image or participate live through a phone or computer camer...